Episode #
Paid Social Is a Terrible Investment for B2B
August 04, 2023

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.


  • [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
  • [00:35] Highlights of the groundbreaking data from Metadata.
  • [01:00] Analysis of the most interesting findings from Metadata.
  • [01:44] Circumstances where paid social works well.
  • [02:42] Lead to win rates of paid socials.
  • [03:16] A key aspect of advertisements: efficiency.
  • [03:50] How to know if paid advertising is effective.
  • [04:34] Brand awareness and targeting an audience based on data.
  • [04:48] A final takeaway from the Metadata dataset.
  • [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

  • Metadata
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