Episode #
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
February 01, 2024

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.


Don’t forget to help us grow by subscribing and liking on YouTube!


Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: “Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
  • (00:00) Introduction to the topic of pay per tasks
  • (00:35) Intercom’s shift to a pay per task model
  • (01:11) Zapier’s introduction of flexible pay per task billing
  • (02:30) Chamath’s incubator offering 80% feature complete software at a 90% discount
  • (04:27) The potential impact of AI on the workforce and economy
  • (07:40) SEO trick to increase traffic by optimizing top keywords
  • (08:39) Shift in B2B SEO strategies for 2023
  • (09:06) Analysis of NP Digital’s traffic and revenue growth
  • (09:06) SEO services pricing starts at five figures per year
  • (09:59) Three to six word phrases drive most qualified leads and generate most revenue
  • (12:14) Users are getting specific with search queries
  • (13:06) Long-tail search queries drive the most leads
  • (13:45) $100 giveaway for writing “marketing is cool” and leaving a review
  • (13:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
June 14, 2024

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
June 13, 2024

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...

Gamestop’s Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep’s amazing SEO & brand strategy (22M monthly searches)
June 12, 2024

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong ...