Episode #
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
February 01, 2024

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.

 

Don’t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: “Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
  • (00:00) Introduction to the topic of pay per tasks
  • (00:35) Intercom’s shift to a pay per task model
  • (01:11) Zapier’s introduction of flexible pay per task billing
  • (02:30) Chamath’s incubator offering 80% feature complete software at a 90% discount
  • (04:27) The potential impact of AI on the workforce and economy
  • (07:40) SEO trick to increase traffic by optimizing top keywords
  • (08:39) Shift in B2B SEO strategies for 2023
  • (09:06) Analysis of NP Digital’s traffic and revenue growth
  • (09:06) SEO services pricing starts at five figures per year
  • (09:59) Three to six word phrases drive most qualified leads and generate most revenue
  • (12:14) Users are getting specific with search queries
  • (13:06) Long-tail search queries drive the most leads
  • (13:45) $100 giveaway for writing “marketing is cool” and leaving a review
  • (13:52) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company’s Job To ‘Teach’ You AI?
April 17, 2025

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...

Episode
The Most Creative Cold Outreach EVER
April 16, 2025

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...

Episode
Why I Never Jump On “New” Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
April 15, 2025

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...