Episode #
Performance marketing is NOT an investment. THIS is.
December 20, 2023

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

 

Don’t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is.
  • (00:53) Discussion on Airbnb CEO’s decision to stop performance marketing
  • (01:13) Paid ads are not considered an investment for most businesses
  • (02:48) All businesses are arbitrages
  • (03:49) Paid ads can still benefit a business even after stopping
  • (04:12) Diversifying marketing channels is crucial
  • (05:03) Holding both mindsets: paid ads aren’t long-term, but still an arbitrage
  • (05:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

Episode
96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Episode
Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...