In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Pricing Secrets For Your Product or Service
• [00:55] Pricing is a great way to increase revenue.
• [01:10] If your product isn’t good, increasing pricing will not help you.
• [01:40] ProfitWell has a lot of free content on this subject.
• [01:50] Win Without Pitching is a good book on this matter, as well.
• [02:30] Eric’s office is coaching people on growing their businesses.
• [02:52] As long as you are providing high value, you can charge a high price.
• [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
• [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
• [05:05] That’s it for today!
• [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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