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Episode #986
Pricing Secrets For Your Product or Service
April 13, 2019

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Pricing Secrets For Your Product or Service
  • [00:55] Pricing is a great way to increase revenue.
  • [01:10] If your product isn’t good, increasing pricing will not help you.
  • [01:40] ProfitWell has a lot of free content on this subject.
  • [01:50] Win Without Pitching is a good book on this matter, as well.
  • [02:30] Eric’s office is coaching people on growing their businesses.
  • [02:52] As long as you are providing high value, you can charge a high price.
  • [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
  • [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
  • [05:05] That’s it for today!
  • [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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