Episode #
Project Magi: Google’s Making Big Changes to Search
April 29, 2023

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.


  • [00:00] Today’s topic: Project Magi: Google’s Making Big Changes to Search.
  • [00:14] Why Google is making changes to its search engine.
  • [00:56] What Google’s short-term solution, Project Magi, is all about.
  • [01:54] The implications of Project Magi for paid ads and SEO.
  • [02:00] How it’s going to impact jobs across the board.
  • [03:17] The increasing rate of innovation in the AI world.
  • [04:05] The pros and cons of Project Magi, from a marketing perspective.
  • [05:30] Key takeaways regarding the new search paradigm.
  • [06:16] Who will have the advantage, going forward?
  • [06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
  • [08:01] The ‘adapt or die’ reality we’re living in.
  • [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

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