Episode #1049
Prospects, MQLs, SQLs, Opportunities – What Do They All Mean?
June 15, 2019

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.


  • [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities – What Do They All Mean?
  • [00:45] Prospects are people who come to your site; all potential customers.
  • [01:47] MQL’s are further down the funnel.
  • [02:38] An SQL is a lead your sales team has found.
  • [03:00] An SQL is probably a decision-maker.
  • [03:50] That’s it for today!
  • [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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