Episode #
Reaction: 23 million Links SEO Case Study #2130
June 18, 2022

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: 23 Million Links SEO Case Study.
  • [00:30] An overview of our top takeaways from the study.
  • [01:20] How Google is optimizing for what is natural.
  • [02:41] Why SEO hasn’t changed that much.
  • [04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August!
  • [05:07] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...