In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
- [00:28] Who Semrush is and why Backlinko appeals to them.
- [00:55] Why build it yourself when you can buy it?
- [01:37] Examples of companies that kept growing after being acquired.
- [03:26] Why these acquisitions are more like partnerships.
- [04:14] That’s it for today!
- [04:21] Don’t forget to rate, review, and subscribe to this podcast.
Links Mentioned in Today’s Episode:
- Semrush
- Backlinko
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...
Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...
This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...