In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
- [00:28] Who Semrush is and why Backlinko appeals to them.
- [00:55] Why build it yourself when you can buy it?
- [01:37] Examples of companies that kept growing after being acquired.
- [03:26] Why these acquisitions are more like partnerships.
- [04:14] That’s it for today!
- [04:21] Don’t forget to rate, review, and subscribe to this podcast.
Links Mentioned in Today’s Episode:
- Semrush
- Backlinko
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...
In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...
In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...