In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Reaction to Semrush Buying Backlinko.
- [00:28] Who Semrush is and why Backlinko appeals to them.
- [00:55] Why build it yourself when you can buy it?
- [01:37] Examples of companies that kept growing after being acquired.
- [03:26] Why these acquisitions are more like partnerships.
- [04:14] That’s it for today!
- [04:21] Don’t forget to rate, review, and subscribe to this podcast.
Links Mentioned in Today’s Episode:
- Semrush
- Backlinko
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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