Episode #
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
December 12, 2023

In episode #2634, We discuss how Reddit’s organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit’s user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google’s emphasis on firsthand experience and expertise also plays a role in Reddit’s success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

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  • (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
  • (00:13) Reddit’s historical lack of growth in organic traffic
  • (01:15) Factors contributing to Reddit’s recent increase in organic traffic
  • (02:26) Potential impact of AI-generated content on Reddit’s success
  • (03:03) Importance of curated and voted UGC for SEO
  • (03:46) Google’s focus on verifying the authenticity of content
  • (04:30) The significance of experience, expertise, authority, and trust
  • (05:04) Actionable steps to demonstrate double eat for SEO success
  • (05:22) That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

  • Chris Long’s Post 

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