Episode #
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
December 12, 2023

In episode #2634, We discuss how Reddit’s organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit’s user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google’s emphasis on firsthand experience and expertise also plays a role in Reddit’s success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
  • (00:13) Reddit’s historical lack of growth in organic traffic
  • (01:15) Factors contributing to Reddit’s recent increase in organic traffic
  • (02:26) Potential impact of AI-generated content on Reddit’s success
  • (03:03) Importance of curated and voted UGC for SEO
  • (03:46) Google’s focus on verifying the authenticity of content
  • (04:30) The significance of experience, expertise, authority, and trust
  • (05:04) Actionable steps to demonstrate double eat for SEO success
  • (05:22) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

  • Chris Long’s Post 

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
June 14, 2024

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
June 13, 2024

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...

Gamestop’s Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep’s amazing SEO & brand strategy (22M monthly searches)
June 12, 2024

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong ...