Episode #
Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
January 05, 2024

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.


Don’t forget to help us grow by subscribing and liking on YouTube!


Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
  • (00:30) Linking out to external sites decreases reach by 219%
  • (01:27) Content with short form videos has 32.18% more reach
  • (02:20) Organic reach has declined by 61.83% in the last three years
  • (03:06) Profiles that post 1-2 times a day see the most reach
  • (04:15) Comment quality is more important for engagement than quantity
  • (06:39) Cisco is training employees to be LinkedIn influencers
  • (07:39) Creating high-quality content is key for social media success
  • (08:49) Facebook has the most active users, but YouTube drives the most organic traffic
  • (10:17) Some social networks don’t want users to leave their platform
  • (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade
  • (11:04) Neil Patel explains why he focuses on Meta.
  • (11:40) Eric Siu agrees that Meta is great for revenue.
  • (12:21) Neil and Eric focus on major social networks.
  • (12:55) Neil emphasizes the importance of patience in content marketing.
  • (13:55) Neil shares the success story of Patrick Campbell’s YouTube channel.
  • (15:11) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


See omnystudio.com/listener for privacy information.

Discover Latest Episodes

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...