Episode #
Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037
March 17, 2022

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tuning in you’ll hear Justin describe his journey as an internet marketing entrepreneur over the past 18 years, how he co-founded and sold Twitch for one billion dollars to Amazon, and what he’s learned from experiencing imposter syndrome for a large portion of his career. We discuss the societal pressures to be successful, having a sustainable work-life balance, and how meditative practices can foster powerful change. Justin also unpacks some of the steps he’s taken to change the unconscious patterns in his life, from instituting a daily meditation practice to maintaining a gratitude journal. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! 


  • [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
  • [00:21] Introducing today’s guest, Justin Kan.
  • [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
  • [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
  • [05:01] An overview of Fractal and how it works.
  • [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
  • [08:25] How Justin built and launched the Fractal brand.
  • [09:19] Why Justin continues to build start-ups: it’s creative and fun. 
  • [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
  • [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
  • [13:32] Some of the executive coaches that Justin has worked with over the years.
  • [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life. 
  • [19:29] How to take action and break the everyday patterns of your life.
  • [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
  • [21:56] The trappings of the hedonic treadmill and focusing on external goals.
  • [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life. 
  • [24:19] Justin’s current goals behind his content output.
  • [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in.
  • [28:03] The games that Justin is most excited about.
  • [29:19] The potential use cases for land in the metaverse. 
  • [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
  • [32:58] Justin’s angel investing and what he’s interested in right now.
  • [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds.
  • [36:29] Some of the daily practices that help Justin get a good start to the day.
  • [37:40] Hear about Justin’s favorite current business tool.
  • [38:31] That’s it for today! Don’t forget to rate, review and subscribe!
  • [38:31] Go to https://marketingschool.io/live to learn more!


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