Episode #
SEO Traffic Will Drop 15–20% With SGE
October 10, 2023

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!


  • (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.
  • (00:01) An overview of the article on SEO traffic by Insight Partners.
  • (01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.
  • (02:02) Google’s algorithm updates and the impact these tend to have.
  • (03:22) How SEO leaders should adapt and the benefits of diversifying.
  • (04:56) That’s it for today! Don’t forget to rate, review, and subscribe!

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