In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple: Measure podcast analytics & stats
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...