In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
• [00:38] Why we started doing short-form podcast episodes back in 2016.
• [01:08] How our new long-form episodes are performing versus the short ones.
• [02:01] A breakdown of Apple data on our long and short-form podcast content.
• [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
• [07:07] What we hope to see from our long-form episodes in the future. 
• [08:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Apple: Measure podcast analytics & stats
• Chartable
• Megaphone
• Don’t forget to help us grow by subscribing and liking on YouTube!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

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