Episode #978
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? 
April 05, 2019

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?
  • [00:35] One of our live viewers, Dinesh, recommended this topic.
  • [00:55] NSFW sites usually rank for the most keywords.
  • [01:05] Focus on one keyword first.
  • [01:15] Once you rank for one, try to then build in other keywords.
  • [01:35] Neil thinks you can do multiple keywords at a time.
  • [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
  • [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
  • [02:06] SEO is a big hit-or-miss business.
  • [02:32] Neil says to focus on the quality of your content before focusing on keywords.
  • [02:58] Eric likes checking Ahrefs.
  • [03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
  • [04:00] Clickflow is also useful for this.
  • [04:06] That’s it for today!
  • [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...