Episode #73
Should You Be Using Medium or Not?
October 12, 2016

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…

Time Stamped Show Notes:

  • 00:29 – Today’s topic: Should you be using Medium or not?
    • 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
    • 01:03 – You can use Medium to promote your blog…maybe
  • 01:20 – Why build equity on somebody else’s platform?
  • 01:45 – Why would you compound your investment on another platform
    • 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
    • 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium
  • 03:15 – Medium is really a new, higher-quality version of Tumblr
  • 03:38 – Medium lacks versatility
  • 04:00 – You can test Medium for link building
  • 04:15 – If your blog blows up, you have no control with Medium
  • 04:28 – The plus side of Medium is this—they have an audience so your copy will be read
  • 05:09 – if your goal is to solely grow exposure…Medium can work
    • 05:50 – Are you focused on brand building or monetizing?

3 Key Points:

  1. Ask yourself are you interested in brand-building or monetizing?
  2. With Medium, you have zero control.
  3. When you do most on Medium, at least you know your content will be read.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How We’d Grow Our Podcast to 5M Downloads per month #2103
May 22, 2022

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be heade...

Episode
How to Screen For SEO Talent in 2022 #2102
May 21, 2022

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a littl...

Episode
On the Verge of Bankruptcy, What Do You Do? #2101
May 20, 2022

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tun...