Episode #233
Should You Be Using Outbrain or Taboola?
March 21, 2017

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
  • 00:33 – Outbrain and Taboola can promote your content in content delivery network
  • 00:58 – Outbrain and Taboola are viable sources of traffic
  • 01:56 – If you can make cash flow positive with advertising channels, then do them all
  • 02:10 – These days, Outbrain and Taboola cater to ad impression companies
  • 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
    • 03:22 – Eric shares what he tends to observe from these ads
  • 03:45 – Use Adbeat to see your competitors’ ad
  • 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
    • 04:20 – Text MARKETINGSCHOOL to 33444
  • 04:33 – That’s it for today’s episode!

3 Key Points:

  1. Outbrain and Taboola still work for the right businesses.
  2. Not all ads can do good things for you brand—ads can help or hinder.
  3. If an advertising channel is cash-flow positive, use it.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...