Episode #
Should You Build Or Buy When It Comes To Talent? #2414
March 31, 2023

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more.
TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent?

[00:26] What it means to buy or build talent.

[01:06] The contrasting approaches Neil and Eric have employed in their businesses.

[01:59] Problems with buying a company and integrating existing teams.

[02:38] The philosophy of smarter hires and better interviews. 

[04:45] Risk and management for particular roles.

[05:38] The irreplaceable value of direct industry experience.

[06:31] Hiring according to promotion history and potential. 

[07:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Who? 

Keith Rabois

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
How To Get Rich Using Claude Code
January 12, 2026

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric b...

Episode
Why Intelligence Pales In Comparison To This
January 08, 2026

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now ...

Episode
How you should price yourself as an operator-creator
January 07, 2026

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...