Episode #771
Should You Build Rich Anchor Text Links Still?
September 10, 2018

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?
  • [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
  • [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
  • [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
  • [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
  • [02:55] Only focus about 5-10% of your energy on anchor text.
  • [03:33] Links impact rankings, but so does the content on your page.
  • [03:55] If you only focus on rich anchor text, your rankings are unsustainable.
  • [04:30] That’s it for today!
  • [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...