Episode #1039
Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
June 05, 2019

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
  • [00:40] Kim K. charges an average of $300,000-500,000 per post.
  • [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
  • [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
  • [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
  • [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
  • [05:51] Start with a micro influencer and see how it goes.
  • [06:10] Testing is important.
  • [06:45] Look at who people follow in your ideal category.
  • [06:52] That’s it for today!
  • [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Harris vs. Trump: Podcast Views, Censorship, and Media Influence
November 01, 2024

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washingt...

Episode
Critical Acquisition Mistakes We Made That You Can Avoid
October 31, 2024

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thoroug...

Episode
Did Trump’s Mcdonald’s Stunt Hurt Mcdonald’s Sentiment?
October 30, 2024

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's...