Episode #
Should You Buy or Build A Business #1848
September 05, 2021

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Buy Or Build A Business?
  • [00:25] It is easier to buy but Neil prefers building.
  • [00:50] Learning how businesses work by building before buying.
  • [01:25] What Eric learned about building through buying Single Grain.
  • [02:07] The elements that make building a business risky.
  • [02:58] Looking at your strengths and playing to those.
  • [03:06] Knowing if the M&A game is your long-term strategy.
  • [05:09] That’s it for today!
  • [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

 

HBR Guide To Buying A Small Business

Start With Why

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Is This the Best Vibe Coding Design App?
October 28, 2025

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...