Episode #1080
Should You Charge For A Conference? Neil & Eric Debate
July 16, 2019

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
  • [00:51] As the day proceeded, Eric realized they could have charged for the event.
  • [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
  • [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
  • [02:52] Neil disagrees with Eric’s assessment. 
  • [03:10] Neil prefers to give away information for free.
  • [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
  • [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
  • [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
  • [04:45] We are providing value and those surveyed said they would pay for another event.
  • [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
  • [05:50] Tweet at Eric to give us your thoughts!
  • [06:50] That’s it for today!
  • [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...