Episode #933
Should You Coin Your Own Terms For Marketing? 
February 19, 2019

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
  • [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
  • [01:12] Most people are coining hundreds of terms, but only a handful are taking off.
  • [01:35] Neil would rather ride the coattails of a term, rather than inventing one.
  • [02:04] Let someone else build the demand, while you go in and fill it.
  • [03:11] It’s ok not to be the first-mover.
  • [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
  • [04:12] Eric prefers Neil’s method to inventing his own terms.
  • [04:21] That’s it for today!
  • [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...