Episode #661
Should You Ever Change Your Company Name? 
May 23, 2018

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Ever Change Your Company Name?
  • [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
  • [00:57] When you change domains, you lose 5-10% of your link juice.
  • [01:10] Moz wrote a blog post about their name change and how it affected the company.
  • [01:20] If you are going to make the change, make sure that you have your SEO bases covered.
  • [01:28] You could potentially lose traffic and revenue.
  • [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
  • [01:50] The main reason to change your name is if the name keeps you pigeon-holed.
  • [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
  • [02:10] Comcast had a lot of bad press that was unavoidable.
  • [02:33] They changed their cable product to Xfinity and tried to rebrand.
  • [02:56] It helped to bury the negative press.
  • [03:27] From a reputation management standpoint, a name change makes sense.
  • [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
  • [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
  • [04:26] If you have a strong brand, consider reputation management before you scrap your name.
  • [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
  • [05:15] That’s all for today!
  • [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...

Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
February 28, 2024

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been workin...

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...