Episode #102
Should You Guest Post or Blog on Your Own Property?
November 10, 2016

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Should you do guest posting or blog on your own property?
  • 00:50 – If Eric is to pick one, he’ll pick writing on his own website
  • 00:55 – Build on your own
  • 01:09 – All great content should be your investment in your property
  • 01:37 – Neil picks guest blogging
  • 02:33 – The market changes
  • 02:47 – Sites that get the highest quality of content tend to get most traffic
  • 03:04 – Neil changed his blogging patterns on his website
  • 03:24 – Blog thorough, in-depth content
  • 04:44 – Guest blogging let’s you have quicker traction
  • 05:16 – Choosing depends on where you sit
  • 05:56 – Neil is cutting his guest posting in America
  • 06:20 – Guest posting helps build your brand
  • 06:36 – Shifting strategies
  • 07:04 – Blogging is not as effective as it used to be
  • 07:25 – Ahrefs’ in-depth study regarding guest posting
  • 08:44 – Blogging is tough now
  • 09:33 – Most people won’t go through the journey of posting content
  • 11:01 – Blogging is just one way to go about growing
  • 11:56– That’s it for today’s episode!

3 Key Points:

  1. Blogging, either on your own site or another, has pros and cons.
  2. What are your goals? Iron those out before committing to a guest post.
  3. Keep your BEST content on YOUR digital properties.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There’s No Discussion Of AI SEO, How To Build A $1B Network
April 22, 2025

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, ...

Episode
Big Entrepreneur Lessons From Partnerships, It’s Time To Double Down, Fascinating Data From Meta’s Lawsuit, When You Feel Like You Are Getting Beat
April 21, 2025

In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, a...

Episode
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company’s Job To ‘Teach’ You AI?
April 17, 2025

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...