Episode #400
Should You Host Your Own Conference?
September 04, 2017

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Should You Host Your Own Conference?
  • 00:36 – If you’re just starting out, the best option is to stay away from conferences
    • 00:40 – The conference business is difficult and you’ll probably lose money
  • 00:48 – Eric personally thinks that conferences aren’t that valuable
  • 00:51 – Eric shares his experience with Treehouse
    • 00:55 – Ryan Carson, CEO, is known for hosting conferences
    • 01:08 – Conferences are a good way to build network
    • 01:19 –Sean Ellis is known for hosting growth hacking conferences too
  • 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money
    • 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
  • 01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR
  • 02:25 – Alternatively to conferences, you can throw in a dinner or small events
  • 03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead
    • 03:22 – With a virtual event, the email list that you build can be repurposed
  • 03:45 – When you’re starting out, you don’t necessarily have to pay people
  • 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
  • 05:07 – That’s it for today’s episode!

3 Key Points:

  1. If you’re just starting, instead of conferences, try to host dinners or small events.
  2. Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
  3. Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...