Episode #396
Should You Invest In Marketing Swag?
August 31, 2017

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Invest In Marketing Swag?
  • 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it
  • 00:50 – Personally, Eric won’t invest into swag
    • 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference
    • 01:18 – “You want to have stuff that people actually use”
  • 01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding
  • 01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it
  • 02:29 – If you want to try something, go to Startup Drugz instead
  • 03:04 – Neil doesn’t create swag and would not even if he was a big company
  • 03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
  • 04:38 – That’s it for today’s episode!

3 Key Points:

  1. Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword.
  2. If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while.
  3. Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...