In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Measure Everything?
• [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
• [01:10] The metrics you should focus on when you’re measuring.
• [02:14] The concept of analysis paralysis.
• [03:19] Why large organizations can afford to conduct more measuring.
• [03:57] Check https://www.marketingschool.io/jobs to see our job postings! 
• [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:13] Go to https://www.marketingschool.io to learn more!

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