Episode #
Should You Measure Everything? #2192
August 19, 2022

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!


  • [00:20] Today’s topic: Should You Measure Everything?
  • [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
  • [01:10] The metrics you should focus on when you’re measuring.
  • [02:14] The concept of analysis paralysis.
  • [03:19] Why large organizations can afford to conduct more measuring.
  • [03:57] Check https://www.marketingschool.io/jobs to see our job postings! 
  • [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:13] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:



Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 





Discover Latest Episodes

7 Split Tests You Won’t Regret Running #2229
September 25, 2022

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to le...

Rising Interest Rates Will Make Marketing More Affordable #2228
September 24, 2022

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are ...

Why the Easiest Way to Go Broke is By Acting Rich #2227
September 23, 2022

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-ess...