In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Niche Down Your Agency?
• [00:38] The amount that niching down can help your product or service.
• [01:30] Niching down versus serving companies across the board.
• [02:25] The one reason you should niche down now, if you are just starting out!
• [03:08] Gaining a better understanding through specific case studies.
• [04:01] How narrow to go when you niche down.
• [04:42] Picking something, getting it right and then expanding.
• [05:13] That’s it for today!
• [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• OmniCom
• Apple

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