Episode #
Should You Pay to Promote Your Content? #1624
January 18, 2021

If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Pay To Promote Your Content
  • [00:28] You might not get the best organic reach, so is paying worth it?
  • [01:11] The ratio between what to spend on content creation versus promotion.
  • [01:45] Reasons why it is a good idea to pay to promote your content.
  • [02:16] How paid content ends up boosting organic reach too.
  • [02:37] Reach is the key in a content business, so you have to pay to play.
  • [03:10] Leveraging the reach you have from paid promotions.
  • [03:28] That is it for today!
  • [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
March 29, 2024

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a s...

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...