In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Rebrand Your Logo?
• [00:36] Slack recently rebranded their logo.
• [00:52] We are either neutral or against it.
• [01:17] People think the new logo looks like a swastika.
• [01:42] In general, think about how rebrands have gone historically.
• [02:00] Single Grain recently rebranded.
• [02:10] They created a story around the new logo and it fits their image more than the other one.
• [02:40] Eric and his team wanted to rebrand.
• [02:52] They wanted their logo to look more like a grain.
• [03:10] People really liked their rebrand.
• [03:22] Instagram rebranded.
• [03:33] People don’t like change and Eric didn’t like it himself.
• [04:00] If you think the rebrand is going to help your business, it probably won’t.
• [04:43] That’s it for today!
• [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu