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Episode #929
Should You Rebrand Your Logo? 
February 15, 2019

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Rebrand Your Logo?
  • [00:36] Slack recently rebranded their logo.
  • [00:52] We are either neutral or against it.
  • [01:17] People think the new logo looks like a swastika.
  • [01:42] In general, think about how rebrands have gone historically.
  • [02:00] Single Grain recently rebranded.
  • [02:10] They created a story around the new logo and it fits their image more than the other one.
  • [02:40] Eric and his team wanted to rebrand.
  • [02:52] They wanted their logo to look more like a grain.
  • [03:10] People really liked their rebrand.
  • [03:22] Instagram rebranded.
  • [03:33] People don’t like change and Eric didn’t like it himself.
  • [04:00] If you think the rebrand is going to help your business, it probably won’t.
  • [04:43] That’s it for today!
  • [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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