Episode #111
Should You Repurpose Your Content?
November 19, 2016

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should you repurpose your content?
  • 00:39 – Maximize your investment by repurposing
  • 01:04 – Posting on multiple platforms is repurposing
  • 01:15 – Repurposing helps you get eyes in other areas
  • 01:37 – Not all form of content should be text based
  • 01:42 – Misconception on Google for duplicate content
  • 02:11 – Make sure to link back to the original source
  • 03:29 – Splinter out posts and create more content
  • 03:52 – Google content repurposing workflow
  • 04:30 – Think about the monetization aspect of your business
  • 05:20 – Medium and Quora rewrites certain answers
  • 05:52 – Using Rev to transcribe podcast episodes
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing content doesn’t mean you post the same thing word for word.
  2. Google does NOT penalize duplicate content.
  3. Repurpose your content to maximize your investment.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...