Episode #111
Should You Repurpose Your Content?
November 19, 2016

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should you repurpose your content?
  • 00:39 – Maximize your investment by repurposing
  • 01:04 – Posting on multiple platforms is repurposing
  • 01:15 – Repurposing helps you get eyes in other areas
  • 01:37 – Not all form of content should be text based
  • 01:42 – Misconception on Google for duplicate content
  • 02:11 – Make sure to link back to the original source
  • 03:29 – Splinter out posts and create more content
  • 03:52 – Google content repurposing workflow
  • 04:30 – Think about the monetization aspect of your business
  • 05:20 – Medium and Quora rewrites certain answers
  • 05:52 – Using Rev to transcribe podcast episodes
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing content doesn’t mean you post the same thing word for word.
  2. Google does NOT penalize duplicate content.
  3. Repurpose your content to maximize your investment.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Do Outbound at Scale Using AI #2466
May 27, 2023

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for...

Episode
This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic #2465
May 26, 2023

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t be...

Episode
100m Views and $900 Return #2464
May 25, 2023

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg th...