Episode #
Should You Rotate Through Clients or Aim For Long Term Relationships #1891
October 18, 2021

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!


  • [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships?
  • [00:30] What it means to rotate clients: you don’t focus on improving retention, instead you focus your energy on closing new clients.
  • [00:43] Why most companies start off rotating clients out of necessity.
  • [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient.
  • [02:11] The big cost increases that come with onboarding lots of new clients.
  • [02:51] How long-term relationships can help you take a longer view of your business goals.
  • [03:20] That’s it for today!
  • [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!


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