Episode #405
Should You Sponsor Conferences or Not?
September 09, 2017

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Sponsor Conferences or Not?
  • 00:38 – There’s an ROI from sponsoring events
  • 00:43 – You have to find the right events
  • 00:48 – Sponsoring an event is great for branding
    • 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you
  • 01:22 – If you sponsor a conference, make sure you have a speaking slot
  • 01:35 – What matters to Eric during conferences is the people that he meets
  • 02:00 – Eric just got an invitation to a conference
  • 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
  • 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:41 – That’s it for today’s episode!

3 Key Points:

  1. In sponsoring a conference, find the right event for your brand.
  2. When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
  3. If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Create Videos in 60 Different Languages Using AI #2183
August 10, 2022

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but ...

Episode
How We Would Start From Scratch Today #2182
August 09, 2022

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engag...

Episode
Reaction: Meta Announces TikTok Redesign of Facebook #2181
August 08, 2022

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for oth...