In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Should You Sponsor Conferences or Not?
- 00:38 – There’s an ROI from sponsoring events
- 00:43 – You have to find the right events
- 00:48 – Sponsoring an event is great for branding
- 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you
- 01:22 – If you sponsor a conference, make sure you have a speaking slot
- 01:35 – What matters to Eric during conferences is the people that he meets
- 02:00 – Eric just got an invitation to a conference
- 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference
- 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:39 – Go to SingleGrain.com/giveaway for multiple entries
- 03:41 – That’s it for today’s episode!
3 Key Points:
- In sponsoring a conference, find the right event for your brand.
- When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees.
- If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference.
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