In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Should You Start A Personal Brand or Business Brand?
- [00:30] Examples of personal and business brands.
- [00:57] Assessing one of the biggest personal brands, Gary V.
- [01:31] Corporate brands are easier to sell and have longer lasting power.
- [02:17] Why building your business brand around your personal brand is risky.
- [02:55] Personal brands follow from great business brands.
- [03:48] It depends on your aims.
- [04:14] Leveraging your personal brand and building a business brand out of it.
- [05:38] Go to marketingschool.io/live if you want to master SEO!
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