In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool.

Time Stamped Show Notes:

• 00:27 – Today’s topic: Should You Use Pop-ups?
• 00:55 – Whether people like or hate pop-ups, they still use them because they work
• 01:04 – You should use pop-ups
• 01:13 – Use pop-ups when your visitor is about to leave your website
• 01:23 – Eric read a study that assessed whether a visitor left the website after seeing a pop-up
  • 01:42 – The metrics stayed the same
  • 01:56 – People still convert at the end of the day
• 02:16 – Hello Bar can be used for pop-ups
• 02:35 – You can recoup your spending through pop-ups
• 03:04 – There’s nothing wrong with pop-ups
• 03:10 – When your pop-up is great and people get value from it, they won’t hate you
• 03:27 – As Mark Cuban says “when you try to please everyone, you please no one”
• 03:30 – That’s it for today’s episode!

3 Key Points:

1. Pop-ups are still used today, because they WORK.
2. Use pop-ups not when the visitor enters your website, but when they’re about to leave.
3. Make sure your pop-up adds value to your customers and everyone walks away happy.

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