In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to learn which approach is best for you and your company.

Time-Stamped Show Notes:

• [00:27] Today’s Topic: Should You Work with an Agency or Hire Freelancers?
• [00:36] Establish a goal.
• [01:15] Freelancers are great if you have a lot of time to manage people; plus it’s more cost-effective.
• [01:46] Agencies tend to move faster than the companies that hire them; hire them if you need someone to push you.
• [02:33] You can find freelancers on sites like Upwork, Problogger, or Fivrr.
• [03:38] You can use tools like Hubstaff to manage your freelancers (it takes screenshots and helps to track their time).
• [04:15] Before you hire anyone, be sure to ask what they are going to do for your business.
• [05:00] Check agencies’ and freelancers’ past work, experiences, and ratings.
• [05:33] That’s it for today!
• [05:35]  Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool.
  
  • [05:42] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.

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