Episode #41
Simple Strategies to Improve Your Lead Generation
September 10, 2016

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.

Time Stamped Show Notes: 

  • 00:30 – How to generate more leads for your website
  • 00:39 – Tools you can use
  • 01:03 – Figure out why someone should become a lead
  • 01:19 – Give something to convert them into a lead
  • 02:15 – Make sure content is categorized
    • 02:35 – Segmenting your audience
    • 02:57 – Example on marketing funnel post
    • 03:15 – Give a bonus on the topic
  • 03:39 – Sending people to case studies
  • 04:33 – It’s about getting qualified leads
  • 05:01 – Taking people down to a long funnel
  • 05:16 – Putting click to action after getting leads to sign up
  • 05:50 – Make sure to segment people from your website
    • 06:04 – Lead scores
  • 06:39 – Breaking leads into multiple steps
  • 07:14 – Try storytelling as a strategy
  • 07:53 – Test your call-to-action buttons
  • 08:59 – Let them fill out what they want to fill out
  • 09:20 – That’s it for today’s episode!

3 Key Points:

  1. Give something to people to convert them into a lead.
  2. It’s not about having a lot of leads; it’s about getting qualified leads.
  3. Storytelling is a strategy that engages people to convert.

Resources Mentioned:

  • Hello Bar – tool to collect more emails
  • SumoMe – tool for having takeovers or pop-ups
  • Drip – email service provider
  • Infusionsoft – another email service provider

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

Episode
How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...

Episode
How to Create Videos in 60 Different Languages Using AI #2183
August 10, 2022

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but ...