In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Something Google Doesn’t Want You to Know
• [00:36] Google is emphasizing brands right now.
• [00:52] The most popular brands within a niche will be the top results.
• [01:20] If you focus on building a brand, you will do better in the long run.
• [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
• [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
• [02:09] This caused people to increase searches for Neil.
• [02:23] He ranked high for online marketing after that.
• [02:55] Warren Buffett talks about building a moat (something to protect your business).
• [03:21] The new moat is building a brand.
• [04:22] By dominating the brand within your niche, you are guaranteed to do well.
• [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
• [05:24] It took 2-2.5 years for Eric to build his brand.
• [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
• [06:27] When you have a brand, you have more options available in terms of marketing.
• [06:45] A lot agency owners try to drag each other down, because it is so competitive.
• [07:04] Your brand opens you up to greater opportunities.
• [07:10] Listen to past episodes on how to build a brand.
• [07:23] That’s all for today!
• [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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