Episode #575
Something Google Doesn’t Want You to Know
February 26, 2018

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Something Google Doesn’t Want You to Know
  • [00:36] Google is emphasizing brands right now.
  • [00:52] The most popular brands within a niche will be the top results.
  • [01:20] If you focus on building a brand, you will do better in the long run.
  • [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
  • [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
  • [02:09] This caused people to increase searches for Neil.
  • [02:23] He ranked high for online marketing after that.
  • [02:55] Warren Buffett talks about building a moat (something to protect your business).
  • [03:21] The new moat is building a brand.
  • [04:22] By dominating the brand within your niche, you are guaranteed to do well.
  • [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
  • [05:24] It took 2-2.5 years for Eric to build his brand.
  • [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
  • [06:27] When you have a brand, you have more options available in terms of marketing.
  • [06:45] A lot agency owners try to drag each other down, because it is so competitive.
  • [07:04] Your brand opens you up to greater opportunities.
  • [07:10] Listen to past episodes on how to build a brand.
  • [07:23] That’s all for today!
  • [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Podcasts Expand Drastically #2563
September 22, 2023

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why t...

Episode
How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...

Episode
The Creator Economy 2.0 #2562
September 20, 2023

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...