Episode #575
Something Google Doesn’t Want You to Know
February 26, 2018

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Something Google Doesn’t Want You to Know
  • [00:36] Google is emphasizing brands right now.
  • [00:52] The most popular brands within a niche will be the top results.
  • [01:20] If you focus on building a brand, you will do better in the long run.
  • [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
  • [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
  • [02:09] This caused people to increase searches for Neil.
  • [02:23] He ranked high for online marketing after that.
  • [02:55] Warren Buffett talks about building a moat (something to protect your business).
  • [03:21] The new moat is building a brand.
  • [04:22] By dominating the brand within your niche, you are guaranteed to do well.
  • [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
  • [05:24] It took 2-2.5 years for Eric to build his brand.
  • [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
  • [06:27] When you have a brand, you have more options available in terms of marketing.
  • [06:45] A lot agency owners try to drag each other down, because it is so competitive.
  • [07:04] Your brand opens you up to greater opportunities.
  • [07:10] Listen to past episodes on how to build a brand.
  • [07:23] That’s all for today!
  • [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....

Episode
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...