Today, we’re bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher.

Watch the full interview here.

Get a copy of Seth Godin’s newest book: “This is Strategy.”

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Understanding Modern Marketing Misconceptions

(02:52) The Philosophy of Strategy

(05:47) The Importance of Focus in Marketing

(09:04) Games and Infinite Play in Business

(11:57) Empathy and Its Role in Strategy

(14:47) Navigating Systems in Business

(18:05) The Power of Time in Strategy

(21:00) Generosity and Authenticity in Business

(23:50) The Strategy Behind Book Publishing

(29:10) The Journey of Writing and Its Impact

(31:35) The Birth of Email Marketing

(35:48) The Importance of Focus in Business

(39:55) Understanding Long-Term Games

(43:45) The Transformative Power of AI

(48:34) Education and the Need for Change Agents

(49:58) Mastering the Art of Storytelling

(53:50) The Balance Between Hustle and Patience

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu