Episode #1306
Spotify Acquired ‘The Ringer’ Podcast ($15M In Revenues) – Here’s What It Means
February 27, 2020

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spotify Acquired The Ringer.  
  • [00:42] The solid financial results for Spotify in Q4 of 2019.
  • [00:56] How Spotify recognized exponential growth in podcast hours streamed.
  • [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
  • [01:53] The impressive retention rates of the Marketing School podcast.
  • [02:09] Why Spotify’s decision makes a lot of sense. 
  • [02:39] Keep in mind that all good channels eventually become crowded.  
  • [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
  • [03:48] The number of downloads The Ringer podcast is getting. 
  • [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
  • [04:50] How our podcasts and Eric’s own podcast are performing.  
  • [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
  • [06:25] That’s it for today!
  • [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
September 10, 2025

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...

Episode
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
September 09, 2025

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...

Episode
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
September 08, 2025

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...