Episode #1306
Spotify Acquired ‘The Ringer’ Podcast ($15M In Revenues) – Here’s What It Means
February 27, 2020

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spotify Acquired The Ringer.  
  • [00:42] The solid financial results for Spotify in Q4 of 2019.
  • [00:56] How Spotify recognized exponential growth in podcast hours streamed.
  • [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
  • [01:53] The impressive retention rates of the Marketing School podcast.
  • [02:09] Why Spotify’s decision makes a lot of sense. 
  • [02:39] Keep in mind that all good channels eventually become crowded.  
  • [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
  • [03:48] The number of downloads The Ringer podcast is getting. 
  • [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
  • [04:50] How our podcasts and Eric’s own podcast are performing.  
  • [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
  • [06:25] That’s it for today!
  • [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...

Episode
How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

Episode
How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...