Episode #1306
Spotify Acquired ‘The Ringer’ Podcast ($15M In Revenues) – Here’s What It Means
February 27, 2020

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spotify Acquired The Ringer.  
  • [00:42] The solid financial results for Spotify in Q4 of 2019.
  • [00:56] How Spotify recognized exponential growth in podcast hours streamed.
  • [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
  • [01:53] The impressive retention rates of the Marketing School podcast.
  • [02:09] Why Spotify’s decision makes a lot of sense. 
  • [02:39] Keep in mind that all good channels eventually become crowded.  
  • [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
  • [03:48] The number of downloads The Ringer podcast is getting. 
  • [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
  • [04:50] How our podcasts and Eric’s own podcast are performing.  
  • [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
  • [06:25] That’s it for today!
  • [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...