Episode #
Steven Bartlett’s Insane YouTube Process (Millions of Views Per Video)
December 11, 2023

In episode #2633, We explore Stephen Bartlett’s YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett’s content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett’s testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: Steven Bartlett’s Insane YouTube Process (Millions of Views Per Video)
  • (00:49) Discussion on the mass appeal of Stephen Bartlett’s content
  • (02:25) Neil Patel’s experience with specific content and monetization
  • (03:06) Stephen Bartlett’s process of testing thumbnails and headlines
  • (03:36) Stephen Bartlett’s initial investment in ads to drive views
  • (04:21) Stephen Bartlett’s rise in popularity in recent years
  • (04:40) Importance of creating controversial content for mass appeal
  • (05:04) Comparison between Stephen Bartlett and Sam Sulak’s views
  • (05:19) Different approaches to building brand affinity
  • (05:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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