In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Stop Copying Your Competition
• [00:38] What worked for your competition won’t necessarily work for you.
• [01:17] The problem with content marketing is that there is now a lot more competition.
• [01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
• [02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
• [03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
• [04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
• [04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
• [04:50] If you’re in business to make money, you should do something else.
• [05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
• [05:40] Take chances and shoot for the moon.
• [05:50] That’s all for today!
• [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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