Episode #632
Stop Copying Your Competition 
April 24, 2018

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Stop Copying Your Competition
  • [00:38] What worked for your competition won’t necessarily work for you.
  • [01:17] The problem with content marketing is that there is now a lot more competition.
  • [01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
  • [02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
  • [03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
  • [04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
  • [04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
  • [04:50] If you’re in business to make money, you should do something else.
  • [05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
  • [05:40] Take chances and shoot for the moon.
  • [05:50] That’s all for today!
  • [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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