In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Stop Copying Your Competition
- [00:38] What worked for your competition won’t necessarily work for you.
- [01:17] The problem with content marketing is that there is now a lot more competition.
- [01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
- [02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
- [03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
- [04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
- [04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
- [04:50] If you’re in business to make money, you should do something else.
- [05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
- [05:40] Take chances and shoot for the moon.
- [05:50] That’s all for today!
- [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are current...
In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the on...
In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does...